2012: Our resolutions to improve AdSense for you

It's already a few weeks into the new year, but it's never too late to set resolutions. That’s why today we'd like to share the outcome of our bi-annual publisher satisfaction survey. If you’re opted in to receive occasional surveys from us, you may have seen or filled out this survey. Over 28,000 of you participated globally, and we received more than 33,000 comments on your favorite aspects about AdSense as well as changes you’d like to see.

The main areas of improvement that emerged from the survey are: AdSense Program Policies, AdSense Support, and Communication from AdSense. Your feedback is very important to us and we'd like to share some insights on what we've done in these areas so far and how we want to further improve them. We’re also working on improving in other important areas like payments and we'll continue to report back on those throughout the year.

AdSense Program Policies
Many of your comments in the survey showed that you’re interested in more transparency around our program policies and which ad implementations are allowed. We’ve started adding more resources like our regular blog posts about specifics of our program policies and we're also working on:

• Making the violation messaging clearer to ensure the actions you need to take are clearly highlighted.
• Providing you with more information on how to contact the AdSense policy team and where to find important resources.

AdSense Support
We know that it’s important for you to get quick answers to your questions, and that’s why we have a variety of support resources available. However, you’ve told us that you sometimes struggle to find the information you need, or would like to be able to address questions directly to our team. With this in mind, we’d like to address two main points:

• After a ground-up rebuild of our AdSense Help Center we’ll continue to focus on improving usability and content quality in 2012. We’ll also be testing more personalized support options and want to make the available levels of support clearer for you.
• In the coming months, we’re hosting events in various countries to give you the opportunity to meet the AdSense team in person, ask questions, and get optimization tips. We want to be more accessible for you, so opt in to our “Special Offers” emails in order to receive event invitations and watch out for more information on our Inside AdSense blog or the AdSense newsletter.

Communication from AdSense
As you might know, in addition to receiving messages in your AdSense account, you can subscribe to receive occasional emails from AdSense with performance suggestions, special offers, and newsletters. We asked for your thoughts on the emails we’ve been sending, and  based on your feedback, here’s where we’ll be focusing on making improvements:

• We’ll collect and share new case studies focusing especially on small to medium sized publishers, with examples from specific verticals or industries to make our optimization suggestions even more relevant for you and your website.
• Following your suggestion to feature more local updates, we’ll incorporate local content in our AdSense newsletter, whenever possible.

A big thank you to everyone who participated in this survey! If you’d like to participate and share your thoughts with us in upcoming surveys, make sure you update your email preferences to receive “occasional surveys to help us improve AdSense”.

Posted by Sophie Emmerich, on behalf of the AdSense Publisher Satisfaction Team

Season’s Greetings

Happy holidays from the Google AdSense team! Wishing you a season full of laughter, love and peace.

(Sending you holiday cheer from our Japan Team)

Posted by Jamie Firkus - Inside AdSense Team

Happy Halloween from the AdSense Team

We hope you have a spooktacular day!

Posted by Jamie Firkus - Inside AdSense Team

Meeting and collaborating with our Help Forum Top Contributors

A couple weeks ago, 32 AdSense Help Forum Top Contributors (TCs) from around the world came to our Mountain View headquarters for a two-day summit, along with almost 300 other product TCs. If you participate in our Help Forum, you've probably noticed the very visible presence of our TCs, who lead product discussions and help answer questions. During the summit, we spent a bit of time discussing opportunities for further collaboration, the development of the TC program and new ideas for Google Forum Communities.

Here are some fun facts about the AdSense TCs:

• There are 82 AdSense TCs worldwide.
• TCs posted over 100K times in the last 12 months.
• 8 of the TCs have posted more than 10K times in the Forum since they joined. We’d like to give a special mention to PeggyK of our English Help Forum, as she’s contributed an amazing 47,972 posts to date!

Thanks to all of the TCs who were able to join us -- we truly enjoyed meeting everyone face-to-face. We appreciate all of the contributions our TCs make to the AdSense community, and look forward to continued collaboration with them going forward.

Posted by Kateryna Malinovska, AdSense Team

Join us at GDC Online in Austin

This year the Google AdSense team will be attending the Games Developer Conference Online (GDC Online) expo on October 10th, 11th and 12th in Austin, Texas.

As part of the GDC Online, we’ll be hosting Google Developer Day where we'll share ways in which publishers can use AdSense and AdMob to monetize their online games, websites and mobile applications. After our session, we're looking forward to chatting with publishers and developers at the conference, and we'll also be available at the Google booth to discuss and demo our AdSense for Games, AdSense for Content and AdMob products.

If you have an online flash game or mobile app and are interested in the potential of earning revenue from ads, we hope you’ll be able to join us on Google Developer Day and visit our booth on the expo floor.  For more information on our presence at GDC Online, including session and speaker details, please visit the event site or read our related post on the Google code blog.

Hope to see you in Austin!

David Hall,  Google AdSense Partner Development

Happy Birthday AdSense

AdSense is turning eight years old tomorrow! Growing to over two million publishers worldwide since our launch in 2003, we want to thank all of you for helping us expand and thrive.

As we celebrate AdSense, we want to share our appreciation for all the AdSense publishers whose innovation has made the last eight years so successful. The Google Display Network is comprised of many AdSense publishers like you: those who offer useful and engaging content for your community and serve as an effective channel for advertisers to connect with audiences.

For the last eight years, we’ve relied on your product feedback to help us improve, your success stories to inspire us, and your content to enhance the ecosystem of the world wide web. We look forward to growing older and wiser with all of you for many more years to come!

Posted by Jamie Firkus - Inside AdSense Team

AdSense is in town: Join our publisher event in the UK

How can I make the most out of my AdSense revenue potential? Which opportunities are coming from current trends on the online market? How can I improve the user experience on my website?

We’ll be addressing these questions and many more at our upcoming AdSense publisher event, taking place in the London area the first week of June. We’d love to see you there. Sign up through the form below until Friday, May 27th and we’ll follow up via email with additional details if there's still room. Scheduling will be done on a first-come, first-served basis, but we’ll do our best to include as many of you as space will allow.

Sign up now!

During the event we’re offering many interesting workshops and presentations on website monetization. You’ll also have the opportunity to meet our optimization specialists for one-on-one optimization consultations.

We look forward to hearing from you!

Posted by Sophie Emmerich - Google AdSense Optimization Specialist

Happy summer holidays

It's that time of year again! The seasons are changing and our Dublin team is ready for the heat. Sending all of our publishers around the world the best wishes for the months ahead!


Posted by Katrina Kurnit - Inside AdSense Team

One week left to Doodle 4 AdSense

With only one week left to submit your very own AdSense logo for our Doodle 4 AdSense showcase, we wanted to highlight the amazing submissions we’ve gotten so far. Take a look at our Facebook album featuring entries from creative publishers across the world. We’ll be posting the submissions as they come in waves for the next few weeks, so keep checking back for more awesome doodles!

Inspired to create your own? Get doodling and submit your logo before May 20th. We’ll post all submissions that adhere to our Terms and Conditions on the Facebook page, so the world can see what AdSense looks like to you.

Posted by Katrina Kurnit - Inside AdSense team

Submit to the Doodle 4 AdSense showcase

We’ve heard some amazing stories over the years about how AdSense has changed your businesses and your lives. Whether allowing you to retire early, send your kids to college, or quit your day job to pursue your true passion, success with AdSense looks different to everyone.

We want to celebrate AdSense and you, our amazingly creative publishers, by launching our first ever Doodle 4 AdSense showcase. What’s Doodle 4 AdSense? It’s the opportunity to create your own AdSense logo to be featured on the Inside AdSense blog, our Facebook page, and Twitter channel so publishers around the world can see what AdSense means to you. Submit your own here!

We’ll post the first round of submissions that adhere to our Terms and Conditions on May 3rd, and close the form on May 20th. Get doodling!

Posted by Katrina Kurnit - Inside AdSense team

Great speeches, great people, great atmosphere: AdSense in Zurich

Two weeks ago, we had the pleasure of welcoming 120 of our publishers from Germany, Switzerland, Austria, Italy, and France at an AdSense publisher event in our Google office in Zurich.

The agenda of the day included seminars and presentations about:

• Trends in the online advertising market and how to use them for your site
• Our best tips to optimize your AdSense earnings
• Using DFP Small Business to get more out of AdSense
• Website usability
• The truth about common SEO myths

We also offered attendees 1-on-1 site consultations with a Google AdSense optimization specialist and ended the day by kicking back with pizza and beer to get to know one another a little better!

It was great to meet you in person to learn more about your businesses and experience with AdSense. We were thrilled to hear positive feedback from the attendees on the event and hope to offer a similar opportunity in a city near you soon!

Interested in attending future Google AdSense events? Check your Account settings and make sure you’re opted in to our mailings so we can inform you about our upcoming events!



Posted by Marcel Puppik and Sophie Emmerich - AdSense Optimisation Specialists