Google Analytics in Real-Time

Two weeks ago, Google Analytics launched real-time stats. This feature is not enabled for everyone yet, but you can request an invitation using this form. After receiving the invitation, you need to switch to the new Analytics interface, select a site, go to the "Home" tab and click "Real-Time (Beta) / Overview".

I must say that this feature is addictive because it shows a lot of information about your site in real-time. You can find the number of active visitors, the number of pageviews, the top referrals and the top active pages. There's also a map that highlights the cities where your visitors are coming from. And all this information is updated so frequently that it's difficult to keep up with the ever changing stats.


Google Analytics is great for the intuitive reports and the advanced filters that help you understand traffic fluctuations, but a lot of people will use the service more often because of the real-time stats. They're constantly changing, they're mesmerizing and empowering.

Picasa Web Stats in Google Analytics

Picasa Web Albums has an option that lets you see detailed visitor stats for your photos. If you go to the Settings page, you can enable "photo tracking". The only thing you need is a Google analytics tracking code.


Picasa Web's help center explains that you need to create a new Google Analytics account (not a new Google account) to monitor Picasa Web Albums photo traffic. After creating the new account, find the account ID that looks like UA-xxxxxxx-y and enter it in the Google Analytics tracking code box from Picasa Web Albums. "Once the setup is complete, just sign in to Google Analytics and click View reports to see visitor stats for your photos. It can take up to 24 hours for Analytics to detect your tracking code."

A similar option is available for Google Docs, but only for published documents. While this feature is useful, it's not very easy to use and it's not properly integrated with Google Docs and Picasa Web. Showing simple stats, like the number of views, the top search queries and referring websites, in a special section of Google Docs and Picasa Web would be a much better idea.

Add-ons for Disabling Google Analytics Tracking

Google released plug-ins for Internet Explorer 7+, Firefox 3.5+ and Chrome 4+ that disable Google Analytics tracking. Google Analytics is by far the most popular free service for getting statistics about the visitors of a site and it's used by a lot of sites, including this blog. Even if the service doesn't show personal information about the visitors and it only provides aggregated data, some people are concerned that Google can track the sites they visit using a seemingly innocuous Google Analytics script.

Google explains that Google Analytics uses first-party cookies to track visitor interactions, so the data can't be aggregated for all the domains. "The Google Analytics Terms of Service, which all analytics customers must adhere to, prohibits the tracking or collection of [personal] information using Google Analytics or associating personal information with web analytics information."

Those that are concerned about their privacy can install an add-on and permanently disable the script. After installing the add-on, you'll notice that the browser still sends a request for this file: http://www.google-analytics.com/ga.js when visiting a page that uses Google Analytics, but it no longer sends information to Google Analytics.


If a lot of users install the add-on, website owners will no longer have accurate stats, they'll no longer be able to find if their content is popular and what sections of their site still need some work. Even if Google didn't release opt-out add-ons, users could still block Google Analytics by adding an entry to the HOSTS file, but the add-ons make it easier to opt-out.

Google also added a feature for website owners: Google Analytics can now hide the last octet of the IP address before storing it. "Google Analytics uses the IP address of website visitors to provide general geographic reporting. Website owners can now choose to have Google Analytics store and use only a portion of this IP address for geographic reports. Keep in mind, that using this functionality will somewhat reduce the accuracy of geographic data in your Analytics reports. "